July 20, 2012
Whenever we have a batch of new products that we want to take gorgeous pictures of, or just refresh the ones we have of some of our best sellers, we head to our favourite local photographer, David.
He has an amazing studio full of backdrops, lights and props and it helps that he bakes the most amazing biscuits to go with his posh coffee range! We tend to take about 5 framed prints along to fill the time - it's amazing how much time is eaten by setting each shot up just right, adding props, taking away props, changing the lighting and the angles and then doing a quick edit. Preparing for a shoot is one of the best parts of what I do! Not only is it a lot more interesting than working out my business mileage for that week, but I get to go shopping for the props. I pinch some bits from my house of course, but sometimes you just need that designer chair, perfect grey cushion, pink champagne etc that only a bit of retail therapy can provide. For this shoot, one of the necessities was cup cakes and macaroons.... Honestly, they were absolutley crucial - look... They didn't go to waste, David and I quality controlled them on your behalf with our lunchtime cuppa. The vast majority of the work is done "in the camera" that is to say getting the lighting right, adjusting the exposure and aperture to get the right effect and composing the shot several times, with tiny tweaks here and there.
Although there is an impressive MAC setup for taking out stray scratches or spot fixing any minor issues.It can be really easy to over do the staging. On the These Things Remind Me Of You print we tried old wooden letterpress blocks, theatre tickets, railcards, postcards, a camera - all sorts of things. Then we read the text through again and realised we only needed the typewriter and a tub of Ben & Jerry's with two spoons sticking out. Et voila! And finally, we came to the most anticipated shot of the day. Our brand new print (and so our current love) is the Story of Us print. When it comes to photographing it, I'm always a bit nervous that the shot wont do the print justice. But this is why we get a professional on board, David did an excellent job.
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April 15, 2020
We thought for a long time about whether to have a break, how that would look, what kind of business we would come back to if we did and what our impact is on the other businesses we work with and our customers.