When we design new products, it's quite often to fulfil a need that Betsy has!
It's a tactic that has worked well over the years because, if one person needs something, it's probably true that others do too. Whether that's an easy but meaningful teacher gift at the end of the year, or a funky Father's Day print, or even a cool place to hang your keys - these are all universally desirable things!
The traditional wall planner needed some Betsy magic that's for sure. Here's how our wall planner life used to play out, tell me if this resonates. You buy what you think is a BIG wall planner. It's been beautifully designed too, so it looks great on the wall. Then you write ONE THING on a day and, *poof*, no more space for anything else on that day.
Does that sound familiar?
We're ALL for beauty - make your surroundings as blissful as possible - but sometimes the design over took the function of wall planners we saw and that's just not good enough! We demand gorgeous AND practical - William Morris eat your heart out.
With our double goals in mind, beautiful and spacious, we set about creating the perfect wall planner. And we know we're biased, but we think we've cracked it!
Here's why the paint-chip wall planner from Betsy Benn will tick all your boxes.
1. It's big. You can choose from two sizes according to the space you have available, and the whole planner when displayed works out at either A1 or A0 in size.
There's more than enough space to make a note of birthdays and important dates as well as holidays, events, club activities and deadlines. Even if they do all fall on the same day!
2. It's gorgeous. In that truly, madly, deeply sort of way. We embraced the feel of the paint-chip colour charts that we love to stare at and dream of going wild with, and filled our wall planner with every colour we loved. Each month has it's own colour feel and the days start light and graduate through the colours to darker, with every colour still being pale enough to write on.
This is what we hear time and time again, and Betsy has experienced too as her planner is in the background on every Zoom (and boy haven't there been a lot of those lately) Oh, do you recognise it from a Zoom now that we mention it? It's possible you've seen it in the background when watching interior goddess, Sophie Robinson, talk about the psychology of colour.
3. It's flexible. Here's a feature we didn't anticipate but it's as cool as! We designed the wall planner to print on four sheets of paper, one sheet of paper per quarter. So, January - March, April - June, July - September, and October - December. And this has two superb benefits.
Firstly, you can display your planner in any way you like. You might have a really long wall and want to run it across horizontally. Or you can pop it in a grid format like we do in the studio and Betsy does at home. If space is a bit limited you can choose to only display one sheet at a time for the quarter you're in. And we had one genius Mumma who tacked one sheet to the door of each of her kitchen wall cabinets. Talk about smart!
Secondly, you can start your wall planner whenever you like. Missed out on buying it in December and it's now somehow spring? No problem, start with quarter 2 that begins with April. Or choose to start in quarter 3 or even quarter 4. We'll still send you a planner that covers a whole year, we'll just push the end date. For example, as we're typing it's the middle of June. If you were to order a planner now and chose to start with quarter 3, we'd send you a planner that had sheets for July through to December of 2021 and also January through to June in 2022.
Genius, huh!
Comments will be approved before showing up.
We thought for a long time about whether to have a break, how that would look, what kind of business we would come back to if we did and what our impact is on the other businesses we work with and our customers.
